Friday, August 6, 2010

Don't Ignore Metro PCS

When we think "craft," we think of airplanes, boats, and perhaps the occasional needlepoint project -- but all kidding aside, we've definitely heard worst names than "Craft" for a major phone launch, so we've got nothing to complain about here. Regional carrier MetroPCS has announced on its latest earnings call that its first LTE phone -- the FCC-approved R900 from Samsung -- will come to market as the Craft at a price in the same range as its current smartphone lineup which includes the Code for $250 and the BlackBerry Curve 8530 for $280. These guys are still on target to launch in Vegas this year, but it now looks like they'll be adding Dallas-Ft. Worth into the mix as it moves to complete its 4G build-out early next year. It's a seriously aggressive timeline for a carrier traditionally known for cheap voice and text, not blazing data -- but hey, who are we to complain?

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